June 27, 2008

Fido and Rogers release iPhone pricing

Newswire has the press release

It looks like voice and data will be combined into a $60 "for the cheapest" plan. As many predicted, it would be a cold day in hell before there would be "unlimited" data from Rogers.

I was really excited about Rogers/Fido getting the iPhone as a currently Fido subscriber... up until today.

The problem is that there are a lot of existing subscribers who already are very happy with the voice portion of their plan AND are willing to pay for a little more for a modest amount of data. For example something like: $10 for 150 to 200MB... charge more for unlimited.... These are the people you've eliminated as potential customers for the iPhone.

If they provide a reasonably priced add-on data option and allow users have it added to existing voice plans, they would not be able to keep the iPhone on the shelves...



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